In order to analyze the performance of your social ads, you can use the tracking pixels provided by Facebook, Twitter,etc.
Those pixels are basically composed of a few lines of code such as (example for a Facebook pixel) :
Depending on the purpose of your campaign, you might want to include that pixel into your Qualifio campaigns. This is actually very easy.
You can insert the above mentioned code (that you can generate into your Facebook or Twitter manager) in any screen of your campaign in the area 'Source'.