Select your type of campaign

Aurélien Berhin -

In order to simplify the campaign creation process, we created a wizard to help our lovely users select the best campaign type they need! Just login to the Qualifio Manager & click on "Create a new campaign". You’ll then be able to select a type of campaign.

Types of campaign:

campaigns-types_picto_contest.png  

Quiz or competition with questions - Classic

A competition or classic quiz offers a multitude of possibilities: multiple-choice competition or quiz, musical blind test, photo quiz, video quiz, etc. Web users are allocated a score and an exit screen based on said score, which can then be shared on social networks. It is then easy to manage the prize draw, notification of winners, and so on.

campaigns-types_picto-cumultative_point.png  

Quiz or competition with questions - Cumulative points

A competition or quiz with cumulative points is very close to a classic contest. The major difference is that the user gets a score that is cumulative from one participation to another. A great way to increase loyalty of your players by making them return at regular intervals (every week, every day, for example). You pick the winner based on his/her cumulative score.

campaigns-types-one_page_quiz_images.png  

One-page quiz with images

This "one page quiz with images" is similar to the format used on the Buzzfeed website: it is fluid, very visual and all questions are displayed on a single page. The user checks the image corresponding to the right answer and moves down to the next question.

campaigns-types_picto_chrono-quiz.png  

Quiz or competition with questions - Chrono

The Chrono resembles the classic quiz: in order to win, users must first correctly answer all questions before time runs out! This time limit (reference time) is set by you.

campaigns-types-sudden_death.png  

Quiz or competition with questions - Sudden death

Sudden Death mode is a quiz where one false move (wrong answer) ends the user’s game. This mode is well-suited to encouraging participants to replay in order to reach the final question! To up the stakes, add a timer to each question.

campaigns-types_picto-prize_draw.png  

Prize draw

Ask your web users to register to take part in a subsequent prize draw. There are no questions here, just a simple registration!

campaigns-types-instant_win.png  Instant win

Find out whether you have won on the spot! This type of campaign lets web users know immediately whether they have won… or lost. In this case, there are no knowledge or personality questions. After entering their contact information and clicking “Participate”, the system informs them whether they have won or lost.

campaigns-types-prediction.png  

Prediction

Sporting events, awards… Let your web users predict a result in advance! Once the event is over, enter the results in the Stats module and the system will give you the names of the participants who were closest to the correct results. A prediction-type campaign requires identification (users must register to participate).

campaigns-types-jackpot.png  

Jackpot

Much like in a classic instant win, participants immediately know if they have won or lost, depending on whether the three images in the machine are identical or not. If the 3 images of the slot machine are the same, the participant wins the prize!

campaigns-types-photo_editor.png  

Photo contest - Upload

There are two aspects to a photo contest: photo uploads by participants (upload campaign) AND the opportunity to vote (vote campaign). Once your upload campaign is complete, you can create a vote campaign (anonymous or identified) if you would like the community to vote. If you do not want a public vote, you can create an upload-only campaign and display its gallery.

campaigns-types_picto-photo_vote.png  

Photo contest - Vote

Create a vote campaign if you want the community to vote for the photos uploaded as part of an upload campaign. You will need to link your vote campaign to an upload campaign you have already created.

campaigns-types_picto-video_upload.png  

Video contest - Upload

There are two aspects to a video competition: video uploads by participants (upload campaign) AND the opportunity to vote (vote campaign). Once your upload campaign is complete, you can create a vote campaign (anonymous or identified) if you would like the community to vote. If you do not want a public vote, you can create an upload-only campaign and display its gallery.

campaigns-types-video_votes.png  

Video contest - Vote

Create a vote campaign if you want the community to vote for the videos uploaded as part of an upload campaign. You will need to link your vote campaign to an upload campaign you have created.

campaigns-types_picto-writing_upload.png  

Writing Competition - Wording (Upload)

There are two aspects to a writing competition: writing by participants (writing campaign) AND the opportunity to vote (vote campaign). Once your writing campaign is complete, you can create a vote campaign (anonymous or identified) if you would like the community to vote. If you do not want a public vote, you can create a writing-only campaign and display its text gallery.

campaigns-types_picto-writing_vote.png  

Writing competition - Vote

Create an anonymous vote campaign if you want the community to vote for the texts written as part of a writing campaign. You will need to link your vote campaign to a writing campaign you have already created.

campaigns-types_picto_poll.png  

Polls & votes - Classic

The classic poll format displays by default one question per page. Each question can be a multiple choice, a drop down list, buttons, clickable images, matrix, etc. Do not hesitate to add illustrations to your questions (hyperlinks, pictures, videos, sounds, etc).

campaigns-types-image_response.png  

Polls & votes - One page with images

This "one page poll with images" is similar to the format used on the Buzzfeed website: it is fluid, very visual and all questions are displayed on a single page. The user checks the image corresponding to his/her choice and moves down to the next question.

campaigns-types_picto_personality-test.png  

Personality test - Classic

The classic test format displays by default one question per page. Each question can be a multiple choice, buttons, or clickable images. The various profiles (or groups) of your test are to be define at the « Exit » tab.

campaigns-types-buzzfeed.png  

Personality test - One page with images

This "one page test with images" is similar to the format used on the Buzzfeed website: it is fluid, very visual and all questions are displayed on a single page. The user checks the image corresponding to his/her choice and moves down to the next question.

 

campaigns-types-battle.png  Battles

A battle format is a serie of one-click polls between 1 or more entries (pictures of celebrities, sport personalities, cars, buildings, IT gadgets, etc.). You define the number of entries to display on each page and the display mode (random or ordered mode). At the end, a graph presents a ranking of the most popular entries.

 

campaigns-types-checklist.png  Checklist

How many of these Belgian beers have you tried? Are you a geek: how many of these gadgets do you use every day? The checklist format is a simple and entertaining format: users check responses from a list (text or images). Based on the number of ticked answers a score and a specific message is displayed, which can be shared on social networks.

campaigns-types-memory.png  

Memory

Memory is a simple game, that everyone knows: web users must find identical cards that are presented face down. In the lowest time and fewest clicks possible. You can also include non-paired cards: the user must then match cards "per couple”, for example: "Find our star couples". This is also an ideal way to present the visuals for a new product.

campaigns-types-guess_word.png  

Guess-the-word

The Guess-the-Word campaign is based on a well-known concept: web users have to find the word you defined by picking the right letters, in the fewest possible clicks. This type of campaign can be very fun: to find the name of a football player, of a pop star or of your advertiser’s new product! You can set a list of words in the back office which will be displayed one by one and randomly to each user.

campaigns-types_picto-identification_form.png  

Identification form

Would you like to manage registrations for your annual conference? Use the Form type of campaign to enable your web users to subscribe to an event. Here, no questions are asked, and registration alone acts as participation. Registrations are stored in the CRM, exported as an Excel file, and those registering can receive a confirmation e-mail.

campaigns-types_picto-coreg.png  

Coregistration screen

Thanks to Qualifio, you can attach a Joint registration form to any form already present on your website and feed back your leads in Qualifio.

campaigns-types_picto-landing_page.png  

Landing page

The landing page is a homepage (mobile web, or Facebook) which can be configured visually from A to Z. You can also switch to source mode to paste HTML code. By choosing the Facebook channel and selecting your fan page, you can create a tab on your page and set its landing page behind the tab.

campaigns-types_picto-advent_calendar.png  

Advent calendar

The landing page Advent Calendar allows you to customize a page with 24 doors linking to campaigns or contents. You can define and customize the doors of your calendar : their look and feel and the campaigns linked to each door. The number of doors is defined by the number of days you define for your campaign in the step "Publication channel".

Powered by Zendesk