A tacit opt-in is an opt-in that is accepted by default, as shown hereunder:
If you want to ensure a high level of opt-ins, the tacit opt-in is a good solution. The main difference is that this opt-in is "accepted" by default instead of chosen by the user.
It is also important to note that the user must be able to participate without subscribing to the opt-in. It's a legal obligation.
How to create and use the tacit opt-in
You can place a tacit opt-in placed in the welcome screen of your identified campaign (such as in the example above) or in its identification form. In order for it to be displayed, you need to
- Create a "tacit opt-in field" in your identification form
- Activate this feature in the "Welcome screen" or "Form" step
- That's it!