How to generate new fans with a soft gate

Marc-Alexis Dufour -

What is a soft gate ?

A soft gate is a customizable box displayed on top of the first screen of your campaign. It invites participants to like a specific Facebook page or Twitter account before entering a campaign.

It can be activated in tab "1. <Publication Channel” simply check ''activate a soft gate.

The soft gate can be used in any contest on any publication channel and works on mobile devices. However - in order inter alia to respect Facebook rules -  you can’t force participants to like your Facebook page or Twitter account.

For example : you can invite participants to like your Facebook page or Twitter account from a contest on your website. But participants can skip this step and access your campaign without clicking on the "like" of "follow" button.

Warning: Your Soft Gate won't work if you have age and geo restrictions on your Facebook page. More info : http://blog.qualifio.com/fr/facebook-plugin-page-attention-aux-changements/

How to set up your soft gate ?

Go to the step "publication channel" of your campaign click on ''activate a soft gate''.

  1. Set your soft gate : Activate Twitter And/or Facebook

    For Facebook : The URL of your page.
    Example : http://www.facebook.com/Qualifio

    For
    twitter : the name of the account (without « @ »)

    Example : Qualifio

  2. Type title for the soft gate pop-upType a description for this pop-up.

  3. Insert a description for this pop-up

  4. Enter a label for the closing button. This button allows participants to access your campaign without liking your page. An ”exit" button is also available in the top right hand.

  5. Choose a background image. This is optional : if you do not enter a background image, the welcome screen will appear blurred in background.


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